When you access the Smart Store Seller Center, basic menus for online sales, such as basic product registration, sales status, cancellation, review, and knock-knock inquiry, appear. This is not much different from other open markets, such as 11st, Gmarket, and Coupang.
The menu can be a bit confusing at first, but anyone can easily adapt to it after flipping through it a few times. To be honest, I don’t even need to listen to the lectures provided in the smart store. It really is a system that anyone can easily sell online. 스마트스토어 판매자센터
But there are also obvious downsides. 좋은뉴스
Limitations of providing smart store seller center information
data accuracy
From a short experience, Naver Shopping provides more information than any other open market. The various information refers to which path (for example, URL) and which search keyword the customer entered. It may seem obvious, but in most open markets, there is no way to properly check this information. In particular, Coupang and Kakao Talk Store can be said to be the worst. For reference, 11th Street is at a better level.
Since Naver Shopping is search-based, the provision of information can be more satisfactory. But that doesn’t mean it’s perfect.
For example, the sum of sales in sales analysis and the sum of sales in marketing channel analysis are different. This is also mentioned in the help topic, but the important thing is that I don’t know where the difference came from. Let’s say that there is a difference because sales were made by inflow from a place that is not captured as a marketing channel. The problem is that users don’t know that.
As of May, sales were KRW 6.6 million.
Sales from marketing channels during the same period amounted to approximately KRW 5.7 million.
The reason for the difference is also listed in the help, but there is a limitation that it is difficult to accurately judge the situation because the details are not confirmed. Let’s assume that when you make a purchase on Naver Pay – My Shopping, you are not caught in the marketing channel. However, it is only a guess, and there is a limit to not being able to match the exact ‘wakku’ only by guessing whether this difference is due to repurchasing customers. Well, in fact… I’m a person who only played numbers, so I might be hung up on these things… but anyway, wouldn’t it be right to avoid missing or missing data as much as possible?
Limitations of Data Processing
As mentioned earlier, the Naver Smart Store Seller Center provides more powerful statistical data than any other open market.
demographics. It is data that needs to be accumulated to some extent, but demographics can tell you who the main buyers of your product are. Through this age and gender, you will be able to do marketing in highly efficient places such as mom cafes / women’s club cafes, where you need to market.
In addition, it provides really good data, such as inflow keywords through search channels, inflow history from sites other than Naver, and time zone inflow history. But the combination is impossible.
Specifically, there are statistics that women in their 40s purchase my products a lot, but it is impossible to combine what search terms the woman used to purchase. It seems to be provided enough…. Is it because of the large amount of data? Or is it limited according to the Personal Information Protection Act… There is a regrettable part.
In particular, if it is possible to find out whether the conversion is through shopping search or advertisement search according to age group and gender in the marketing channel, it will be possible to increase the efficiency of advertisement sales. But for now, it’s only speculation, and it’s an area that’s close to impossible.
These regrettable points are very personal thoughts. This is because if sales volume increases anyway, you will not be able to afford to spend time stitching together data like this. Maybe it’s because I’m sorry for one dog. And maybe it’s because I haven’t been able to break the habit because I’ve been tapping on the calculator for over 10 years.
Nevertheless, it is also true that Naver’s customers are not only buyers but also sellers.